We are all human. No one gets everything right first time. That’s why trust is so important. And the only way to achieve trust is good old-fashioned communication. You are an expert in your field. You know everything about it; you live and breathe it every day.
Design consultants are experts too but not in the same way you are. That’s good because it makes you a formidable team. And the stronger a team’s communication skills are, the better the outcome. Studies have found that highly effective communicators are 32% more likely to meet the goals of a major project.
When briefing someone outside your inner circle, it is crucial that those tricky but important messages are conveyed in good time, with clarity, respect and patience.
