Cool, compact and affordable equipment for urban mums and their babies.
What we did
Brand Strategy
- Brand positioning
- Naming
Brand Design
- Visual identity
- Verbal identity
- Campaign
- Design system
Content
- Art direction
- Iconography
Dot to Dot Tot was born out of the need city-dwelling mums have for good-looking, compact, lightweight buggies and car seats. We came up with the name, based on the short journeys urban mums make each day – from dot to dot.
Our brand design was modern and vibrant, creating a compelling, yet trustworthy brand for a new player in the marketplace.
