Compelling brand positioning and design for an anti-human trafficking charity
What we did
Brand Strategy
- Brand positioning
- Brand strategy
- Launch strategy
- Naming
Brand Design
- Visual identity
- Verbal identity
- Guidlines
- Campaign
- Design system
Content
- Art direction
- Iconography
- UX/UI design
Hope & Light is a handmade jewellery charity that uses 100% of its income to raise awareness of Asian human trafficking and demonstrate how everyone can work together to end it.
We supported the brand with a disarmingly simple positioning – Wear Hope. Bring Light. – and created an unobtrusive design system that allowed the charity’s story to take centre stage.
