A Mediterranean influenced brand served up bellissima for a UK audience.
What we did
Brand Strategy
- Brand positioning
- Brand strategy
- Naming
Brand Design
- Visual identity
- Design system
Content
- Art direction
- Packaging
Lazy Sundaes is design from a different era. The sunshine and colours of a 1960’s Italian coastline with a Neapolitan urban cool sprinkled on top. All served with a generous scoop of local fun.
We created Lazy Sundaes as a brand that stands out from the cookie-cutter sameness on every high street, yet feels welcoming and familiar enough to embrace a wide and varied clientele. Our work spanned the brand spectrum – from positioning and values to typography, identity and tonality.
