An accessible, sustainable design solution for a landmark Tasmanian initiative.
What we did
Brand Strategy
- Brand positioning
- Brand strategy
- Launch strategy
- Naming
Brand Design
- Visual identity
- Verbal identity
- Guidelines
- Campaign
- Design system
Content
- Art direction
- Iconography
- Design templates
- Copywriting
- UX/UI design
Tree Alliance is a marketing campaign run by Private Forests Tasmania to raise awareness of farm forestry and the benefits of trees on farms. It also encourages and facilitates farmers to plant commercially viable trees in the agricultural landscape.
This was a project where deeper insight was essential to build a brand that resonated authentically with a variety of audiences, each with their own very practical agenda. Simplifying the purpose without dumbing it down, a clear and precise tone of voice and an accessible brand design system delivered a solution that has proven as sustainable as the forests it promotes.
